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How we build

How ventures are built.

Building the product is the beginning. What happens after people use it decides what we do next.

  1. 01

    Find the problem

    Start with a real, repeated problem that existing products do not solve properly.

  2. 02

    Build the product

    Turn the idea into a working product that people can see, use and understand.

  3. 03

    Test the opportunity

    Put it in front of users, customers and industry partners to gather evidence.

  4. 04

    Find the right people

    Bring in investment, commercial partners or operators when a venture is ready to grow.

The decision

Six outcomes, and only one of them is “keep going”.

  • InvestProof justifies more time, money and focus.
  • MaintainUseful and stable, but not the priority.
  • LicenseWorth more inside someone else's product.
  • SellStronger in the hands of an owner with distribution.
  • ParkRight idea, wrong moment or wrong resource.
  • CloseThe numbers said no and we accepted it.
Where things sit today

Live or showing evidence

Usage, revenue signals or commercial interest already recorded.

  • TA Tech Finder
  • lunaMIND
  • Comperi's underlying BD system
  • ATS Scout
  • In My Reelhouse

Newly launched or awaiting validation

Built and live, with the validation work still to be completed.

  • RoadSift
  • PlanMyThing

Concept or MVP concept

A defined problem and an early product representation. No customers claimed.

  • fios
  • Hiro
  • Bagzi
  • Comperi as a multi-user commercial product

Stages change as new evidence becomes available.